Hyper-personalization campaign
At Finch, I actually started from looking at the entire customer journey, to recognize all possible flows - both happy and unhappy ones. Where customers might need our help or where they need us to celebrate. So rather than targeting more products, upselling, we chose the route of making sure their experience within the app is multi-dimensional.
We show the face behind the brand. We are radically transparent. We're focused on solving problems, rather than selling financial products and we think the best way to do that is by being as open as possible.
recognized by
Cannes Lions 2021
Innovator of The Year 2021
Zendesk CX Live