Rapverse // Redbull

RapVerse is the new generation gamified social media app that focuses on storytelling via hip-hop and building your digital hip-hop personality within the frame of hip-hop culture.

Every few years, a new app redefines the way we use social media. Like it or not, there is a great migration that happens within the social media landscape as new platforms keep pushing the boundary and capture the zeitgeist of culture. They offer us newer and more unique ways to interact with each other so as to form connections and express ourselves.

All the social media platforms we see on the left here share one huge feature that is they serve entertainment mainly through visual elements, take TikTok as an example, TikTok captures the audience's interests in performing arts with a mixture of visual and audio elements. 

Thanks to easy access to social media in the current age, there is a new generation of young and talented rappers and hip-hop artists surfacing on different content platforms who are grinding hard to get their voices and music heard, trying to make a name for themselves in the much-saturated music industry. But the lack of targeting on the content category on these established content platforms make it really hard to reach the target audience. We as hip-hop consumers cannot easily find this hip-hop related content or how to find them when the resources are just scattered around.  

Creative Direction: Matt Balcerek for Kastner Agency